First Look
Todd Snyder, 25 E. 26th St.
Todd Snyder, 25 E. 26th St.
Big-in-Japan menswear designer Todd Snyder plans his first local outlet with a bar and barbershop inside (December).
“A lot of bigger men’s retail spaces can be intimidating, so I decided
to make this a bunch of smaller shops inside the larger one. There’s
going to be a shoe shop for our nubuck P.F. Flyers ($149), a denim area
for our indigo selvedge denim ($195), a Moscot eyewear shop (because I
only wear Moscots), and a barbershop all cordoned off by charcoal
shelves layered with flannel. There’s also a tailor shop where we’ll do
made-to-measure, which brings my career full circle because I started
off in fashion working at a tailor in Des Moines. There’s a 25-seat bar,
so guys could come just for a drink or stop by after shopping. But my
favorite part is the floor. I’m friends with the guy from LV Wood — we
did our first fashion show in his office — and he made me an oak called
‘fumed hakwood.’ He achieves the perfect color by putting the wood over a
flame to burn it, as opposed to staining. It looks like lightly burnt
toast.”
