japanese culture's relationship with nature could be best described as one focused on total harmony, yet at 93%, japan's
urbanization rate is one of the highest among industrialized countries.
it's no wonder that this odd discrepancy adds up to an ongoing
obsession for nature, nostalgia and rustic lifestyle, and retail is one
of the domains that creatively banks on this trend with a continuous
stream of new concepts. one of the latest major initiatives is
conceptualized by a tokyo-based brand stylist and photographer with a certain renown in fashion circles and beyond: takashi kumagai. in his capacity as creative director, kumagai created cpcm – short for crafts and permaculture country mall –
a concept store with a tightly range of goods that loosely reference a
rustic lifestyle. the store is situated on meiji dori, a bustling
thoroughfare in the harajuku district.
in full compliance with the retail concept, the façade of the cpcm
store is largely covered in panels of repurposed wood, and this
rural-inspired aesthetic extends indoors. indeed, the interior features
timber in equal measure, but the material is creatively applied in
different guises, from flooring and shelving, to panels and one
decorative louvered ceiling. a number of carefully sourced, stylish
props add to a sense of the big outdoors, albeit with an americana perspective. as said, the merchandise at cpcm
is quite varied, ranging from men's and women's apparel, accessories
and shoes, to homeware, furniture pieces, utensils and even plants.
overwhelmed? no worries. a small café on the premises, serving a concise
menu of drinks and bites, gets you back on your feet in no time. to
celebrate the store opening, an exhibition of bona capello hats was held, while a special collab hat model is temporarily available. location: 6-12-22 jingumae [harajuku].
text by: superfuture
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