YOU ARE CULTURE.JUN CM movie 90sec

半世紀以上に渡って、カルチャー、ファッションを様々な角度から提案し続けている、ジュングループ。

そのジュングループが、新たに発信するメッセージは、"YOU ARE CULTURE"。

日本で数少ない、本当に世界をおもしろくしていく企業だと思う。

先日の、日本 VS シリア戦のハーフタイムにオンエアーされた、９０秒のTVコマーシャル。

ここから、あなたは何を感じとるのだろう？

SATURDAYS X EVERLAST collaboration

 

 

［SATURDAYS（サタデーズ）］とボクシングブランドの老舗［EVERLAST（エバーラスト）］によるカプセルコレクションが4月9日（金）より、発売開始となる。

ボクシングをライフスタイルに取り入れているという、アメリカと日本のSATURDAYSチーム。そんな彼らのボクシングに対する深い愛情から、今回は創業から100年近い歴史を誇る［EVERLAST］に注目し、日本限定で6つのアイテムを展開。

カットオフした半袖クルーネック・フードパーカーをはじめ、股上を深めにし運動性を高めたスウェットショーツ、サテン生地を使用したボクシングショーツな ど、伝説的なボクサーであるモハメド・アリやマイク・タイソンのスタイルからインスピレーションを受け、より都会的でソリッドなデザインに仕上げた。

販売はSATURDAYS 直営店店（代官山店のみ8日に先行販売）、およびOfficial web shopにて4月9日（土）より発売開始。また、発売前日の4月8日（金）には代官山店にてエントランスフリーのローンチパーティも開催。当日は本国のSATURDAYSチームも来日するとのことなので、気になる方はこちらの方もぜひチェックを。

【お問い合わせ先】
SATURDAYS TOKYO TEL：03-5459-5033
SATURDAYS NAGOYA TEL：052-265-6447
SATURDAYS KOBE TEL：078-381-7450
SATURDAYS OSAKA TEL：06-4963-3711

SATURDAYS NYC will release the capsule collection with EVERLAST on April.9 via all the stores in Japan and Japan official web shop.

We will have launching event on April.8 at Daikanyama store and we will look forward to seeing you then!!

ps These items are only limited at Japan stores........

 

WWD interview

Japanese Men’s Brands Looking to U.S.

Japanese men’s brands are looking to the U.S. for more than inspiration.

---

 

 

A chance meeting with a Japanese friend in college changed the trajectory of Emil Corsillo’s career.
This story first appeared in the March 16, 2016 issue of WWD.  See More.

While attending the University of Pennsylvania in the late Nineties, Hisashi Oguchi introduced Corsillo, a philosophy and fine-art major, to Japanese men’s wear brands that were reproducing vintage American apparel and Japanese magazines such as Free & Easy that were popularizing the aesthetic. Before that, Corsillo had little interest in the American heritage brands he grew up with; his fashion cues came from skateboard publications.

“Looking at what these Japanese brands were doing got me excited about clothing,” Corsillo said. “I was fascinated by seeing this other culture that was fetishizing and deconstructing American culture.”
Corsillo’s exchanges with Oguchi were the genesis for The Hill-Side, a men’s wear brand Corsillo started with his brother Sandy in 2009, and Oguchi became a business partner who offered the New York-based line a competitive advantage: access to Japan’s highly coveted textiles.

Corsillo and Oguchi’s relationship represents a larger dynamic that has existed for decades. Japanese and American men’s wear brands have frequently looked to each other for inspiration, a fact that has been documented exhaustively on various men’s style blogs. But while U.S.-based companies have entered the Japanese market aggressively for financial gain, contemporary Japanese men’s brands have been more gun-shy about doing business in the States.

That’s starting to change. Japanese men’s wear brands are realizing the monetary potential tied to selling their products in the U.S., which is more than 20 times the size of Japan, and eliminating barriers — primarily sizing and delivery schedules — that previously got in the way of expanding outside of their country.

This shift is most noticeable at men’s wear trade shows such as Capsule and Liberty Fairs in New York and Las Vegas, where each season it becomes more and more commonplace to see a Japanese designer and a translator attempting to communicate the merits of their brand to American retailers.
“We started our show with only a handful of Japanese brands and now that number has grown to around 45,” said Sam Ben-Avraham, who founded Liberty Fairs and has fully embraced Japanese brands. For two seasons, the trade show has partnered with Motofumi “Poggy” Kogi, director of Japanese retailer United Arrows & Sons, on Poggy’s World, a space dedicated to United Arrows’ own products and collaborations with other brands.

But their ambitions are starting to extend beyond the trade-show floor. Japanese apparel companies are also starting to stake their claim on American soil with brick-and-mortar stores. Tatsuya Takaku, who helped men’s wear designer Todd Snyder build his business in Japan, believes this next step is necessary for Japanese lines seeking to bolster and sustain their operations in the U.S.

“Japanese brands that are willing to invest in retail stores in major cities in the U.S. probably have a better chance at succeeding there,” Takaku said. “They need a platform to present their brand story and it’s very important for American people to understand it.”

Snow Peak, a Japanese outdoor brand that started in 1958, and Tomorrowland, a popular Japanese brand that was founded in 1978, are committed to making that investment. After operating a store in Portland, Ore., for four years, Snow Peak opened a shop in New York’s SoHo last year. Shortly after Tomorrowland inked a distribution deal with Want Agency in 2014, which brought its men’s collection to retailers including Barneys New York, Ron Herman and Carson Street Clothiers, the company opened a SoHo store that’s stocked with its men’s and women’s assortments and products from brands such as Jean-Paul Knott and Hyke.

According to Hiroyuki Sasaki, Tomorrowland’s founder, business is growing in the U.S., which makes up 53 percent of its international sales. He had earlier told WWD that the New York store was enough, stating, “I have no strategy beyond this.” But Tomorrowland has plans to open a concept store this year in a major U.S. city where Sasaki said “customers can relax and feel the same comfort they feel whether in a resort hotel or in a friend’s house.”

Edwin, a Japanese denim brand, has been sold in U.S. stores for 20 years, but it’s going after the market in a bigger way with a contemporary brand, END, which stands for Edwin and Denim, a line created specifically for the American customer.

Deepak Gayadin, who was a founding executive at G-Star and will lead END’s business, previously told WWD that Edwin’s denim sales in the States were “too small and too niche.” END, which will be made in China, is a lifestyle brand that retails from $39 to $319 and draws inspiration from traditional Japanese apparel. The brand launched with an e-commerce site last month, but will open a NoLIta store in the spring. Gayadin is hoping the store will help ignite its wholesale business.

According to Takaku, the successful blueprint set by Visvim — the Japanese label entered the U.S. in 2003 and has 20 stockists — is one of many reasons similar brands are starting to push past the confines of their island. Their interest can also be attributed to the yen’s deflation, which makes it financially advantageous to venture into the U.S.

Then there’s the U.S. male consumer, whom Snyder said has become more educated about Japanese brands and appreciates their craftsmanship.
“It’s like the farm-to-table trend. People now have a standard and they don’t want mass-produced things,” Snyder said.

According to Snyder, Todd Barket, who cofounded San Francisco men’s retailer Unionmade in 2009, was at the forefront of bringing contemporary Japanese brands into the U.S. market. Barket still travels to Japan twice a year and collaborates on exclusive collections with United Arrows. Barket told WWD his customers’ zeal for these brands isn’t waning.

“There is a built-in value perception with Japanese brands and we sell through a lot of them,” he said.
Mr Porter has also found success with carrying Japanese men’s brands and recently partnered with Beams, a Japanese retailer commissioned by the government to find a partner that could bring its product to a global audience. Beams worked with Mr Porter on limited-edition capsule collections from six Japanese brands that have never been available outside of Japan: Aloye, Kics Document, Marvy Jamoke, Or Slow, Sasquatchfabrix and Teatora.

Although retailers and consumers are welcoming these brands because they provide newness, their allure is also helped by their scarcity. But what happens once hard-to-find Japanese brands become more widely distributed in the U.S. and they open their own stores?

Emil noticed this changing tide early and decided to alter his business strategy by closing Hickoree’s, a Brooklyn store that sold items from Japanese brands including Kaptain Sunshine and Freewheelers, and scaling back on its e-commerce site, which he said was more influential than profitable, to focus on The Hill-Side.

“We felt like in the future we would be competing with other stores to sell the same stuff,” said Corsillo, who is starting to utilize more American-made textiles for The Hill-Side, which is made from mostly Japanese fabrics.

But Corsillo doesn’t think U.S. brands or retailers should feel threatened by these companies.
“The majority of the Japanese brands we’ve worked with are small like us or slightly bigger than us,” he said. “I think there are big companies that have found Uniqlo extremely threatening, and rightly so. But for me, the extent to which I would find any of these Japanese brands threatening is out of humility.”

Barket isn’t worried about their movement into the U.S., either.
“I feel like we are still dealing with very small brands that aren’t going to have a brick-and-mortar presence in the States,” Barket said. “I know Tomorrowland opened in New York, but it hasn’t really affected us. We present it in a totally different way than they would.”

While Takaku has sensed an overall change in mentality among Japanese business owners, who he said are known to be risk-averse, he still believes moving into the U.S. will be an upward climb. In addition to language barriers, Takaku thinks the very thing that makes Japanese brands popular in the region — well-made pieces with limited-edition distribution — could be the same thing that restricts them from growing in the U.S.

“If their thought is, ‘I only have one store in Tokyo and I’m going to do the same thing in the U.S.,’ I’m not sure if that mentality works for this country,” Takaku said. “It’s very Japanese to focus on craftsmanship and only have one or two stores, but this is a much bigger market. My hope and wish is that Japanese brands have a much bigger vision.”

先日のWWDで、インタビューいただきました内容を、紹介させて頂きます。

元気な日本ブランドが、続々とアメリカ進出してくる動きが活発になって来ている昨今、その為には、日本ブランド側が、アメリカという巨大マーケットに対して、どの程度のビジネスチャンスの魅力を感じ、行動に移すかによって、結果が異なってくる内容をちょっと真面目にコメントさせて頂きました。

頑張れ日本！！

THE PARK・ING GINZA

『THE PARK・ING GINZA』とは何か？ 藤原ヒロシが語る。

 

2016 年3月26日、東京・銀座『ソニービル』の地下に、藤原ヒロシがディレクションするコンセプトショップ『THE PARK・ING GINZA』がオープンする。なぜ銀座なのか？ 店名の“PARK・ING”の由来とは？ 3月21日にクローズした『the POOL aoyama』に続く新プロジェクトとなるこのショップの概要や狙いを藤原ヒロシに聞いた。
Photo_Masaharu Arisaka | Edit&Text_Issey Enomoto

“POOL”の次が“PARKING”の理由。
——『THE PARK・ING GINZA』のプロジェクトがスタートした経緯を教えていただけますか？
「もともとの話をすると、だいぶ前のことですが、銀座の地下駐車場にクルマを停めたとき、同じフロアになぜか中華料理屋があって。そこは地下駐車場 と直結していて、そのままお店に入れる不思議なつくり。なんでこんなところに中華料理屋があるんだろう？ そんな疑問とともに強く印象に残り、その記憶がずっと頭の片隅に残っていました。
それからだいぶ経って、去年（2015年）の6月に新宿の伊勢丹で『the POOL aoyama』のポップアップショップを“POOL BAR”というテーマでやったのですが、その際にふと銀座の地下駐車場の中華料理屋のことを思い出して。『次にもしショップをやるなら、“MOTOR POOL”というテーマで、どこかの地下駐車場を舞台にしたら面白そう』といったようなことを、自分のラジオ番組で話したんです。
そうしたら、そのラジオをたまたま聴いていたソニーの人から、『銀座のソニービルの地下が空いているのですが、興味ありますか？』と連絡があって。 荒木くん（建築家の荒木信雄氏）といっしょに現地を見に行ったところ、『これは面白い物件だね』という話になり、そこからこのプロジェクトが動き始めまし た」

ロケーションは老舗フレンチの跡地。
——ソニービルと言えば、数寄屋橋交差点という超一等地に建つ、銀座のランドマーク的存在ですよね。
「聞くところによれば、今年でちょうど築50周年らしいです。でも、改めて現地を見ても、そんなに古い建物には見えませんでした」
——『THE PARK・ING GINZA』がオープンする地下3階と地下24階には、もともと何があったのですか？
「レストラン『マキシム・ド・パリ』（1966年に開店した老舗フレンチ。2015年6月に閉店）があったそうです。僕は来たことはなかったのですが」
——『the POOL aoyama』はヴィンテージマンションの屋内プールの跡地を生かしてリノヴェーションした内装が特徴でしたが、『THE PARK・ING GINZA』の内装のコンセプトは？
「名前のとおり、PARKING＝駐車場がテーマです。『the POOL aoyama』のときは以前の内装を活かしましたが、今回は以前のレストランの内装をいったんゼロにしてスケルトン状態に戻したうえで、そこがもともとあ たかも駐車場だったかのような内装を施しています」



ショップのほか、伝説のカフェ復活も。
——地下3階と地下4階はそれぞれどのような構成になっているのですか？
「地下4階は、さまざまなブランドを取り揃えるショップです。ブランドは、ナイキ、retaW、デニム・バイ・ヴァンキッシュや、西山徹氏によるNO.813（ナンバーエイトワンスリー）など。常設のものもあれば一定期間で入れ替わるものもあります。
そして地下3階は、『カフェ・ド・ロペ』と『ボンジュールレコード』です。『カフェ・ド・ロペ』は1970年代、原宿にあった時代に、僕はよくお茶 をしていました。今回改めてオープンするにあたって、当時の面影を残すことを意識して設計してもらいました。当時を知る人は懐かしさを感じると思います」



インタビューはオープン準備中の『カフェ・ド・ロペ』で行われた。
——それにしても、銀座というロケーションは意外な感じがしました。ヒロシさんにとって銀座はどういう街ですか？
「昔から変わらない老舗がたくさんありながら、新しいものがどんどん生まれる、面白い街だと思います。そしてソニービルには、かつて『ソニープラ ザ』があって、当時は海外の雑貨やお菓子など、そこでしか買えないものも少なくなかった。『THE PARK・ING GINZA』も、そこでしか買えないものがたくさん揃っていると思うので、ぜひ遊びに来てください」
なお、2016年4月2日より、『Ring of Colour』がキュレーションするテレビ番組『トーキョー・コーリング – TOKYO CALLING -』がスタート。そちらでも『THE PARK・ING GINZA』の全貌をさまざまな角度から追っていく。詳細は後日公開予定。乞うご期待。

TEXT BY Ring of Colour

Todd Snyder to Open First Store in U.S. in New York

The shop will be located on 26th Street and is expected to open in September.

The Todd Snyder Store in Tokyo.
 

Todd Snyder wants to reinvent retail. And with the blessing of his new parent company, American Eagle Outfitters Inc., the designer will showcase his vision at his first permanent U.S. store, which will open this fall in New York.

 

Snyder said he has signed a lease for just over 5,000 square feet at 23 East 26^th Street, right off Fifth Avenue in the Madison Park district of Manhattan. The store is expected to open in late September.

“Because of the merger with American Eagle, it gave us a great opportunity to open a real store in New York, not just a pop-up,” Snyder told WWD. Snyder had partnered with Champion on City Gym, a temporary retail store in NoLIta that showcased the collaboration between the two brands in a location with an old-school sporting goods feel.

The designer said he searched in SoHo, on Bleecker Street, on upper Fifth Avenue and on Madison Avenue before deciding on a spot he walks by every day on his way to his office.

“I don’t just want to open a store and hope it does well,” he said. “Rather, this is meant to be the store of the future. The way guys shop today is changing and we want the space to reflect that.”

He said the store will be reminiscent of The Townhouse, a three-level, 3,000-square-foot flagship in Tokyo that opened in the spring of 2014. That store includes a barber shop, a coffee shop/bar, a tailor and a City Gym shop in the basement.

“We’re building on what we did in Japan,” Snyder said, revealing that he designed that store with the idea that he would be able to replicate it in New York.

In terms of merchandise, the New York store will be a “snapshot of what the brand is,” and include everything from his runway collection to the Champion line to his Cole Haan shoe offerings. It will also include some merchandise that has not previously been available in the U.S., including Snyder’s collaborations with Globetrotter luggage, Macintosh trenches, John Smedley knits and Superior Labor bags.

He said there will be a smattering of third-party brands, “but most of what we’re offering I will have designed or collaborated on.” He said there will be an apothecary and other items chosen specifically to appeal to today’s man.

Snyder said the store is expected to appeal to guys who shop Todd Snyder online as well as fans who often beg to come to his showroom to shop. “Sixty percent of our business is on the Web,” he said. “This store will be an outpost to convey my vision and a place the customer can come and hang out.”

Snyder said he is hoping to “reinvent retail. I feel like it’s a broken model,” he said. Snyder was the mastermind behind the J. Crew Liquor Store men’s store in TriBeCa when he worked for the brand as its men’s wear designer before branching out on his own.

In addition to the Tokyo Townhouse store, Snyder has three other stores in Japan with his Asian partner, Anglobal Ltd.

In November, American Eagle Outfitters bought Todd Snyder for $11 million in cash and stock. The appeal was primarily his collegiate campus concept called Tailgate, which American Eagle expects to roll out. Snyder said none of the Tailgate product will be carried in the Todd Snyder New York City store.

Snyder said although no other locations have been identified at this point, he hopes to open additional stores in the U.S. in the future. “Hopefully this will be the start of many,” he said.

今朝の、各新聞の一面を飾ったニュースは、トッドスナイダーがニューヨーク旗艦店を、今秋にオープンするという記事でした。

場所は、Madison Square Parkの北側に位置する、23 East 26th streetとなり、あえて公園に近く、リテールの少ない場所を狙っています。とっいうのも、ニューヨーク版Townhouseは、現在渋谷にある東京Townhouseのコンセプトを元に、さらに進化したリテールショップを計画しており、それを実現させる為には、皆さんがリラックスできる環境がとっても重要なのです。

きっとディテールが発表されたら、皆さん驚かれると思います。

TODD SNYDER NEW YORK TOWNHOUSE.

待ちきれません。。。。。。。。

The Menswear Nominees for the 2016 CFDA

In less than three months, the CFDA Awards, often considered the Oscars of fashion, will honor the top creatives within the industry.

Tonight, the 2016 nominees have been announced, and the menswear side is full of heavy-hitters.

The nominees for Menswear Designers of the Year are Thom Browne, Todd Snyder, Tim Coppens, rag + bone, and Public School.
 
The CFDA Awards will take place June 6 in NYC.

You know who will grab the award home, right?

TODD SNYDER, period.


６月６日に発表となる、CFDA主催２０１６年メンズベストデザイナー賞。

そこまでデザイナー名を知らない人でも、聞いたことあるような豪華な顔ぶれです。

rag + bone
Public School
Thome Browne
Tim Coppens
Todd Snyder

さあー今年は、だれが受賞するでしょうね。僕としては、当然TODD SNYDERだと思っています。

応援、宜しくお願いいたします。

Todd Snyder has arrived in Yokohama, Japan

This is so exciting news for us.

Our fourth Todd Snyder store has opened in Yokohama, Japan on March.4.

The store is located at the new MARINE & WALK YOKOHAMA and it is the brand new shopping town that offers fashion and food & beverage.

Please come to find out more for what we have for you!!

3月4日、横浜の新名所「MARINE & WALK横浜」に、国内4店舗目となるTodd Snyderショップが、オープンしました！

モールのコンセプトは、”海沿いの倉庫街に街路をつくるという発想から、海と緑をシームレスに繋ぐことによって生まれたオープンモール。
中央のストリートに沿って並ぶ個性的なファサードのショップ、四季を彩る横浜の海沿いならではのランドスケープ、ゆったりとくつろげるファニチャーを設置し、快適な空間と 魅力的な景観を作り出しています。 街歩きのショッピング、海を眺めながらの食事、あるいは散歩をしたり…そこにいるだけで上質な時間を過ごせる空間を提供します。”　

皆様をお待ちしています。