10/30/2019

This Tee Is Garbage

This Tee Is Garbage



This tee is garbage. Literally. The jersey is made up of the waste yarns from other cotton productions. But make no mistake about it, the end result is a high-quality cotton tee to rival any other. The weight, hand feel, and durability make this tee an instant modern classic.
We recognize that as a company, the decision to develop this tee is a drop in the ocean when it comes to solving the global environmental crisis. It's genuinely irrelevant on its own.
We as producers need to take the small steps of producing products differently and as consumers, we need to buy less things and keep them longer. If you don't care about responsible consumption that’s OK too. You can rely on the fact that it will be one of the best basic tees you've ever owned.
Everywhere you turn these days, fashion brands are extolling the benefits of sustainability and recycled materials—and we’re no different. That said, we couldn’t be prouder of our recycled cotton tee. They’re hard-wearing, tough tees that can be washed over and over without losing their shape or density. They’re knitted and sewn in Los Angeles, a small step toward our goal of producing goods domestically.

This season, we’ve expanded our offering to a long-sleeve version with plans to carry both styles year-round as one of our staples. We’ve also priced it affordably for the consumer but still high enough to pay the factories well, which translates to fair wages for their staff. To put it plainly, using responsible factories who treat workers fairly while making a great product at a reasonable price is nearly impossible, especially for smaller companies like us, but with patience and a lot of work, we were able to achieve this with our recycled tee.


blog post by NOAH

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